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David Chipperfield Architects identity

Contributed by Love Lagerkvist on Jun 14th, 2017. Artwork published in .
    David Chipperfield Architects identity 1
    Source: http://www.morganstudio.co.uk License: All Rights Reserved.

    John Morgan Studio:

    We produced a new graphic identity for the international architectural practice in 2008. The scope of works covered design of all printed and electronic matter for offices in London, Berlin, Milan and Shanghai. The extensive identity manual and the design of over 200 templates enables the practice to produce communication items sympathetically and efficiently in house.

    The identity is about as stripped down as you can get, employing white, white and more white. Occasionally we get a glimpse of DCA Grotesque, a custom cut of Monotype Grotesque featuring, among other features, a custom ligature for the logotype.

    […] we worked closely with Robin Nicholas from Monotype to create a new bespoke weight of Monotype Grotesque to fill the gap between the existing regular and the more ‘grotesque’ bold. The medium weight is closer in character form to the regular weight and is used as a substitute for the bold. In addition to the new weight, the character spacing and fit of the whole type family (light, roman and bold) was refined.

    David Chipperfield Architects identity 2
    Source: http://www.morganstudio.co.uk License: All Rights Reserved.
    David Chipperfield Architects identity 3
    Source: http://www.morganstudio.co.uk License: All Rights Reserved.
    David Chipperfield Architects identity 4
    Source: http://www.morganstudio.co.uk License: All Rights Reserved.
    David Chipperfield Architects identity 5
    Source: http://www.morganstudio.co.uk License: All Rights Reserved.
    David Chipperfield Architects identity 6
    Source: http://www.morganstudio.co.uk License: All Rights Reserved.
    David Chipperfield Architects identity 7
    Source: http://www.morganstudio.co.uk License: All Rights Reserved.
    David Chipperfield Architects identity 8
    Source: http://www.morganstudio.co.uk License: All Rights Reserved.

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