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Don Luis Inc. delivery truck

Photo(s) by Stephen ColesImported from Flickr on Jul 18, 2017.
Don Luis Inc. delivery truck 1
Photo: Stephen Coles. Photo taken June 16, 2017. License: CC BY-NC-SA.

This truck fooled me. At first I assumed it was hand painted — that flick at the end of the ‘S’, the handwriting ampersand, the close shade — but closer inspection revealed Workhorse, a font calculated to mimic a sign painter’s gothic. The shadow on the right side could have been a clue: sign painters usually shade on the lower left.

The multicolored Mexican 100% is a nice touch.

Don Luis Inc. delivery truck 2
Photo: Stephen Coles. License: CC BY-NC-SA.

Typefaces

  • Workhorse
  • Gotham
  • Copperplate Gothic
  • Cooper Black

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