An independent archive of typography.

Inc. magazine, Nov. 2016

Contributed by Erik Spiekermann on Jun 23rd, 2017. Artwork published in
October 2016
Inc. magazine, Nov. 2016 1
Source: License: All Rights Reserved.

For last year’s November issue, Inc. magazine expanded its standard type palette composed of Mercury and Klavika to additionally introduce HWT Artz. The all-caps display typeface with rounded corners is featured on the cover and in the main story about Barbara Corcoran, but also pops up throughout the magazine where it is used for initials, headlines and pull quotes.

Artz was originally designed for the exclusive use as wood type at the p98a print studio. The initial version was cut at Hamilton Wood Type and Printing Museum. The digital version is being offered to the general public with proceeds of sales to benefit the museum’s ongoing operations.

Inc. magazine, Nov. 2016 2
Photo: Erik Spiekermann. License: All Rights Reserved.
Inc. magazine, Nov. 2016 3
Source: License: All Rights Reserved.
Inc. magazine, Nov. 2016 4
Source: License: All Rights Reserved.


  • HWT Artz
  • Mercury
  • Klavika




Artwork location

3 Comments on “Inc. magazine, Nov. 2016”

  1. Azadeh Rabbani Rankouhi says:
    Jan 2nd, 2019 1:29 pm

    I find your typography and image placement very hard to read. Multiple fonts and multiple sizes and an aligned right justificatin in small 2” columns creates shapes that are very distracting. It’s not a good practice to have this many fonts on the page. The eye jumps from one side to another and makes it impossible to focus. The graphics more or less take the shape of a gossip magazine. 

  2. Hello Azadeh,

    I’m not sure which magazine you’re looking at. In any case, the issue of Inc. depicted above doesn’t match your description. The layout uses no more than three typeface families—one for text; one for subheads, captions and navigational items; and one for display—in a manageable amount of styles and sizes. The F initial is unusually large, but it’s the only attention-grabbing element on that page, and I find it rather charming than distracting. The body copy isn’t right-aligned (nor justified), and the columns don’t strike me as particularly narrow. All of this is pretty much standard in magazine design. I disagree with your assessment that this looks like “a gossip magazine.”

  3. erik Spiekermann says:
    Jan 5th, 2019 1:50 am

    I just posted screengrabs from the magazine. I did not design it, I just designed the typeface

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