Pacioli presentation, Kerning 2017
Here we feature a use of Halyard in all three subfamilies (Display, Text, and Micro) in slides used for a presentation at Kerning Conference 2017. As an advising designer in the creation of Halyard, Antonio Cavedoni’s use demonstrates an intimate knowledge of how to use the Halyard superfamily to optimal effect.
Halyard is a perfect match for Cavedoni’s talk, in which he discusses the importance of scale to letterforms: “Shapes that work at one size don’t necessarily work for others. Adjusting letters for the distance, scale, and the viewing conditions that they will be read at is a primary concern.” Among contemporary sans serifs, Halyard is revolutionary in offering purpose built optical sizes, each of which was separately designed to be optimized for a specific range of viewing size. He illustrates his point with an animation showing Halyard’s three optical sizes:
Cavedoni’s use of Halyard illustrates that the subfamilies are designed to maintain a consistent personality when they are used in their the intended sizes which creates the impression of a single type design. Small text like captions and map labels are set in Halyard Micro; quotes, lists and and other medium-sized elements are in Halyard Text; and large names and headings appear in Halyard Display. By “keeping it in the family”, all text elements are in harmony, and at the same time each one appears appropriate in terms of personality, proportion, spacing and clarity.
Grazie, Antonio, for putting Halyard to great use!
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Emancipation Proclamation stamp2012
- Gail Anderson
- Antonio Alcalá
Contributed by Chris Purcell