An independent archive of typography.
Topics
Formats
Typefaces

Galt Toys (1960s–70s)

Contributed by Stephen Coles on Jul 3rd, 2017. Artwork published in
circa 1961
.
Galt Toys (1960s–70s) 1
Source: www.kengarland.co.uk License: All Rights Reserved.

In 1961, Ken Garland redesigned the identity for Galt Toys, set in Folio. Later, the company accepted his offer to design their toys and games. They remained a client until 1982.

When we were working for Galt Toys, although we used the same logo, we twisted it round and did umpteen versions of it and never let it stay the same. — Ken Garland, Eye

The style was maintained consistently for 20 years. The letterforms chosen for GALT TOYS were from a very recently issued typeface, Folio Medium Extended. … [We] were determined not to let the Galt Toys logo become a sacred cow, not to be mucked about with (as was decreed with so many logos in the 50s and 60s). It would, indeed, be mucked around with, but only by us. — Ken Garland, Galy Tots

Cover of first Galt Toys catalogue, 1961
Source: www.kengarland.co.uk License: All Rights Reserved.

Cover of first Galt Toys catalogue, 1961

Galt Toys (1960s–70s) 3
Source: twitter.com Image: Graphicacy. License: All Rights Reserved.
publicity leaflet, 1967. Drawing by Wanda Garland.
Source: www.eyemagazine.com Image: Eye magazine. License: All Rights Reserved.

publicity leaflet, 1967. Drawing by Wanda Garland.

publicity leaflet. Photography: Harriet Crowder.
Source: www.eyemagazine.com Image: Eye magazine. License: All Rights Reserved.

publicity leaflet. Photography: Harriet Crowder.

Galt Post Office, Ken Garland & Associates, 1967.
Source: viewportmagazine.com Image: Viewport. License: All Rights Reserved.

Galt Post Office, Ken Garland & Associates, 1967.

Box for Montage toy.
Source: englishmodernism.tumblr.com Image: Design for Today. License: All Rights Reserved.

Box for Montage toy.

Galt Toys (1960s–70s) 8
Source: englishmodernism.tumblr.com Image: Design for Today. License: All Rights Reserved.
Galt Toys (1960s–70s) 9
Source: englishmodernism.tumblr.com Image: Design for Today. License: All Rights Reserved.
Galt Toys (1960s–70s) 10
Source: www.kengarland.co.uk License: All Rights Reserved.
Galt Toys (1960s–70s) 11
Source: modernmooch.com License: All Rights Reserved.
Galt Toys (1960s–70s) 12
Source: modernmooch.com License: All Rights Reserved.
Galt Connect, game and packaging designed by Ken Garland & Associates in 1969.
Source: rover.ebay.com Image: “maine-vintage” on eBay. License: All Rights Reserved.

Galt Connect, game and packaging designed by Ken Garland & Associates in 1969.

Galt Connect, game and packaging designed by Ken Garland & Associates in 1969.
Source: rover.ebay.com Image: “maine-vintage” on eBay. License: All Rights Reserved.

Galt Connect, game and packaging designed by Ken Garland & Associates in 1969.

Galt Connect, game and packaging designed by Ken Garland & Associates in 1969.
Source: rover.ebay.com Image: “maine-vintage” on eBay. License: All Rights Reserved.

Galt Connect, game and packaging designed by Ken Garland & Associates in 1969.

Ken Garland & Associates designed the original Fizzog matching game in 1969. This is a mid-1970s edition. The designer of this box is unclear, but it seems to have been released during Garland’s tenure.
Source: www.watermeloncat.nl Image: Watermelon Cat. License: All Rights Reserved.

Ken Garland & Associates designed the original Fizzog matching game in 1969. This is a mid-1970s edition. The designer of this box is unclear, but it seems to have been released during Garland’s tenure.

The designer of this box is unclear, but it seems to have been released during Garland’s tenure.
Source: www.etsy.com Image: The Games Are Here. License: All Rights Reserved.

The designer of this box is unclear, but it seems to have been released during Garland’s tenure.

One of two boxes for Linking Letters. The designer is unclear, but it seems to have been released during Garland’s tenure.
Source: www.etsy.com Image: Viewridge Vintage. License: All Rights Reserved.

One of two boxes for Linking Letters. The designer is unclear, but it seems to have been released during Garland’s tenure.

One of two boxes for Linking Letters. The designer is unclear, but it seems to have been released during Garland’s tenure.
Source: www.etsy.com Image: Eclectic Haus Vintage. License: All Rights Reserved.

One of two boxes for Linking Letters. The designer is unclear, but it seems to have been released during Garland’s tenure.

Memory tile game with illustrations by Kenneth Townsend.
Source: www.flickr.com Image: Rob McRorie. License: All Rights Reserved.

Memory tile game with illustrations by Kenneth Townsend.

Galt Toys (1960s–70s) 21
Source: uniteditions.tumblr.com Image: Unit Editions. License: All Rights Reserved.
Galt Toys (1960s–70s) 22
Source: www.creativereview.co.uk Image: Creative Review. License: All Rights Reserved.
Catalog cover for Galt Toys, 1969–70, playing with the logotype (in Folio). The small type in the ‘O’ is Univers, which was often used as a secondary typeface during this period.
Source: motherland.net Image: Unit Editions. License: All Rights Reserved.

Catalog cover for Galt Toys, 1969–70, playing with the logotype (in Folio). The small type in the ‘O’ is Univers, which was often used as a secondary typeface during this period.

Detail of above cover, reprinted as a limited-edition poster by Trunk Records.
Source: www.trunkrecords.com Image: Trunk Records. License: All Rights Reserved.

Detail of above cover, reprinted as a limited-edition poster by Trunk Records.

Catalog cover, 1974–75. Drawing by Daria Gan.
Source: www.flickr.com Image: Eye magazine. License: All Rights Reserved.

Catalog cover, 1974–75. Drawing by Daria Gan.

Galt Toys (1960s–70s) 26
Source: www.creativereview.co.uk Image: Creative Review. License: All Rights Reserved.
Galt Toys (1960s–70s) 27
Source: www.creativereview.co.uk Image: Creative Review. License: All Rights Reserved.

Typefaces

  • Folio
  • Futura Black
  • Antique Olive
  • Univers

Formats

Topics

Designers/Agencies

Artwork location

2 Comments on “Galt Toys (1960s–70s)”

  1. Much of the titling was set using Letraset’s version of Folio. If I remember correctly Ken rather liked the medium extended weight, which apparently wasn’t available in Linotype’s photosetting version.

Post a comment