‘Hey, there goes one of mine!’ is a chronicle of graphic design in The Hague in the period 1945–2000. One aspect of design produced in The Hague is that many people make work designed for high circulation — from banknotes and stamps to government publications and projects in public spaces. The explains the title of the book, a quote from R.D.E. Oxenaar, a long-time consultant to the Dutch Mail and designer of Dutch banknotes, who was referring to the agreeable sensation of seeing one’s work come by in daily life.
The book’s approach is to give a broad overview over graphic design in one city, The Hague. This allowed for featuring designers who may otherwise be ignored and whose work might otherwise have disappeared into the black hole of history.