The Basement at London’s Science Museum
Rosemary Sassoon’s well-researched typeface guides youngsters through the children’s wing of the museum.
Contributed by Stephen Coles on Jan 4th, 2011.
6 Comments on “The Basement at London’s Science Museum”
One can associate thick, cartoonish type with children's design; this slender type is a bit refreshing. Looks a lot like Goudy Sans Italic to me.
Reminds me of D'Nealian manuscript. Much more attractive, though.
Dang, that is brilliant and gorgeous. Didn't know about this typeface; stunning alternative to everyone yammering lately about how Comic Sans helps dyslexia.
I find this simply inspiring...in many ways. The simple addition of the black and white photographs to widen the audience the information can reach and the beautiful typeface that has such a development behind it, as Hathaway said it seems only natural to use it in this way. Lovely.
Sassoon edited a book, that includes a chapter on the development process for her typeface: Computers and Typography: Volume 1.
the face is similar to how British children are taught to print in school, which was one of her goals.
Sassoon’s initial goal was to design a typeface for reading, but it is true that it was developed further as a handwriting scheme as well. As such, it has been used not only in the UK, but also in Scandinavia. Those without quick access to Computers and Typography can read about the typeface series in this pdf: Why Sassoon?