“True Two” Menthol Green ad
A 1968 ad designed by 2017 AIGA Medalist Emmett McBain at Vince Cullers Advertising, an African-American-owned agency which pioneered the use of black models in ads directed at a black audience. Their work for the Lorillard Tobacco Company “laid the groundwork for how cigarette companies and other businesses spoke to Black consumers.” — AIGA Design Archives
