In 2016, the Classpack® brand identity was designed by O’Connell & Squelch to help establish a visual style which appeals to architects specialising within the education sector.
O’Connell & Squelch were approached by BOYCO to create the Classpack® brand in 2016 with the official launch planned for August 2017.
The selected design route utilises an isometric grid theme seen throughout graphics and marketing communications literature. Minimal aesthetics and monochromatic branding help to place focus on wood textures and vibrant accent colours within the product ranges. The marque represents a letter C and inspired by design and the modular products solution. The monospaced house font helps to portray a both technical and modern feel to the branding.
— View O’Connell & Squelch’s Classpack identity case study.