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Garden Museum

Contributed by Florian Runge on Nov 2nd, 2017. Artwork published in .
Garden Museum 1
Source: www.pentagram.com License: All Rights Reserved.

Design studio Pentagram created this playful and colourful identity system for the Garden Museum in London. The identity makes good use of Humanist 970, a version of Adsans by Walter Tracy, and Amira by Cyrus Highsmith.

Pentagram writes:

The museum’s wordmark is set in Humanist 970, a font that is based on Doric, a very early sans serif released by the Stephenson Blake Foundry in 1816. As with other fonts released during this time period, it is organic and imperfect in nature, creating a characterful letter set. The secondary font is Amira, a contemporary addition, that has a graphic, woodcut-feel closer to the traditional visual language of gardens.

Read more about the design process here.

Garden Museum 2
Source: www.pentagram.com License: All Rights Reserved.
Garden Museum 3
Source: www.pentagram.com License: All Rights Reserved.
Garden Museum 4
Source: www.pentagram.com License: All Rights Reserved.
Garden Museum 5
Source: www.pentagram.com License: All Rights Reserved.
Garden Museum 6
Source: www.pentagram.com License: All Rights Reserved.
Garden Museum 7
Source: www.pentagram.com License: All Rights Reserved.
Garden Museum 8
Source: www.pentagram.com License: All Rights Reserved.
Garden Museum 9
Source: www.pentagram.com License: All Rights Reserved.
Garden Museum 10
Source: www.pentagram.com License: All Rights Reserved.

Typefaces

  • Humanist 970
  • Amira

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