An die Musik NYC is a concert series bringing the people of New York City high-quality classical music at affordable prices. It presents internationally renowned performers alongside rising talents from the NYC community.
We developed a flexible identity system, using big bold typography in a playful way to showcase the composers around which the programs are built. The circular and diagonal forms move like melody and harmony, working as a counterpoint to the rhythmic gridded elements.
The logo mark is built of geometric shapes which get deconstructed and rearranged for each poster and application. For the printed materials such as posters, flyers, and programs, we use Pennypacker for big bold headlines, in both wide and compressed widths. The website uses Dunbar Low for its largest text. The very low x-height of this typeface gives it lots of vertical movement and an expressive, lyrical quality. For body copy and navigation Dunbar Text provides solid and complementary accompaniment.