The poster conveys Paléo’s very essence: abundance, discoveries & diversity, through a vintage punk rock aesthetic made of overlapping layers of torn up papers. All the pictures used as graphics’ raw background elements come from the festival’s archives and depicts festival-goers, mud, concerts, sun, food…
The poster was then adapted into all other graphic elements, including stage graphics, promotional materials, goodies, printed programs and leaflets, staff gear, etc. They are all set in Simplon NormMedium, like the original poster.