The corporate identity of the TEDx Katowice “For the change” main event was designed as integral with its futuristic scenography made of cubicles and plants. Each of the participants received a package of conference materials designed not only to provide information regarding the event but also to serve as unique souvenirs. The conference materials included: a leaflet unfolding into a reversible poster, a notebook to jot down participants’ ideas (100% recycled from paper waste) and a set of 3 blank business cards to be filled in and exchanged in order to befriend, encourage cooperation or simply lend a hand, if necessary.