Before Setu was launched I spoke with its creator, Libby Nicholaou. One of her goals for the design of the identity was to make sure that typefaces designed by women were used. And Jake Giltsoff did a great job at finding the right ones.
Bely Display by Roxane Gataud truly embraces the spirit of this yoga community, and the Embury Text by Victoria Rushton gives the text on the website a sturdy and lively appeal.
The illustrations by Loveis Wise that are an integral part of the design are just the cherry on top of the cake.