The Coaque project was initiated in order to help families affected by the earthquake of April 16th, 2016 in Ecuador. Developed by ADRA foundation, the aim of the project was to get as many volunteers as possible and collect donations and sponsorship to build 40 temporary houses in Jama, Manabi.
Using a name based in an ancient culture, “Jama Coaque”, we developed the graphic identity of the project. This identity aims to create a engagement with the stakeholders. To achieve this objetive, we created a dynamic typographic logo. The shape changes to create a versatile communication. In this way, we wanted to reflect the diversity of the people working together for a common goal.