We were called to create and develop a visual identity system for a new company focused on offering personalised car insurance plans through an online platform. They were looking to be seen like a different offer from the already established and old-school companies; they are all about connecting agents with users and coming up with plans full of benefits. We decided to make the whole system based around a character: ‘Gomii’. A warm guy capable of adapting to different situations keeping the brand alive. He is flexible, fast, friendly, playful and always protecting you.