Cookie packaging from McDonaldland, “a fantasy world used in a large collection of McDonald’s commercials from 1971 to 2003, featuring a magical world setting inhabited by many quirky characters. They vary from clowns, animals and strange creatures, to food items.” (McDonald’s Wiki)
The front of the box with the “convenient handle” shows Ronald McDonald and his gang: Captain Crook, Officer Big Mac, Mayor McCheese, and Hamburglar. The type is Hoopla, an amorphous film typeface that probably originated at Lettergraphics. PLINC’s earlier (?) Scorpio from 1968 is virtually identical, except for its slightly boxier bottoms in C orS.