An independent archive of typography.
to participate.

Topics

Formats

Typefaces

The Observer

Contributed by CAST on Jan 24th, 2018. Artwork published in
January 2018
.
    The Observer 1
    Emanuela Conidi. License: All Rights Reserved.

    When approaching the design for the new tabloid version of The Observer it felt important to restate all the things the readers love about Observer journalism. It is a great Sunday paper full of great investigative journalism, cultural insight, with a rich range of characterful voices and wit.

    It was important for us to evolve the typography to embody all of these attributes. We needed a display typeface with a range of weights that was rich in character and able to convey the weight of gravitas and tradition but also the vitality of the contemporary.

    When we discovered Sole Serif from CAST we knew very quickly that this font reflected our ambition — from the heavy, characterful black and bold weights to the graceful and elegant lighter weights — we knew we had in our hands a wonderful, rich and expressive typographic palette with which to develop the design.

    — Alex Breuer, Executive Creative Director

    The Observer 2
    Emanuela Conidi. License: All Rights Reserved.
    The Observer 3
    Emanuela Conidi. License: All Rights Reserved.
    The Observer 4
    Emanuela Conidi. License: All Rights Reserved.
    The Observer 5
    Emanuela Conidi. License: All Rights Reserved.
    The Observer 6
    Emanuela Conidi. License: All Rights Reserved.
    The Observer 7
    Emanuela Conidi. License: All Rights Reserved.
    The Observer 8
    Emanuela Conidi. License: All Rights Reserved.
    The Observer 9
    Emanuela Conidi. License: All Rights Reserved.
    The Observer 10
    Emanuela Conidi. License: All Rights Reserved.
    The Observer 11
    Emanuela Conidi. License: All Rights Reserved.
    The Observer 12
    Emanuela Conidi. License: All Rights Reserved.
    The Observer Magazine is designed by Jo Cochrane — @GuardianDesign
    Emanuela Conidi. License: All Rights Reserved.

    The Observer Magazine is designed by Jo Cochrane — @GuardianDesign

    The Observer 14
    Emanuela Conidi. License: All Rights Reserved.

    Typefaces

    • Sole Serif

    Formats

    Topics

    Designers/Agencies

    Artwork location

    In Sets

    1 Comment on “The Observer

    1. Jan 24th, 2018  3:35 pm

      From Gilburt and Paul’s notes on the redesign of the Guardian and Observer newspapers:

      Rather than just taking the design of the new look Guardian and slapping an Observer masthead across the top, they have gone for their own design which is understandable – they may be part of the same group but they are still completely different newspapers. So instead of using Guardian Headline […] they have opted for a similar bold and sharply chiselled serif font called Sole from the Italian font supplier Cast. The new design is a big improvement on the old. The previous somewhat clumsy mix of sans, slab and serif fonts have been replaced with Sole in a mixture of weights – so we have ballsy, bold headlines for Sport, a medium weight for news and a lighter, more refined weight for The New Review section.

    Post a comment