Omnes by Darden Studio is the corporate font for the visual identity of Moda Health. The health insurance company successfully communicates in a uniform typographic voice across a wide range of media, increasing brand recognition. Selected for its affable visual qualities, Omnes is employed for websites, ad campaigns, brochures, info leaflets, member ID cards, and promotional items.
Moda Health uses a modified version of Omnes where the single-storey alternates for ‘a’ and ‘g’ — also referred to as “Schoolbook” forms — were made the default. With their large-apertured shapes, they can further the font’s amenable look.