Rabit tour poster (2015) vs. Drake – Scary Hours cover art (2018)
2 Comments on “Rabit tour poster (2015) vs. Drake – Scary Hours cover art (2018)”
An age of appropriation, grandfathered by Duchamp. Virgil altering “The Meaning” of a shoe, or Vetements + DHL/Tommy/Reebok – of high/low or old/new, or of a Kanye co-sign on what is ostensibly a Gap sweatshirt selling for $800, all of them bootleggers — once considered parasitic to brands and institutions – holding more cultural capital than the brands and institutions they’ve ripped off. Cannibals.
The pulverizing of one idea, absorbed, and spat out as a new outcome. The layering of meaning, the detournement effect mainstreamed, with brands paying $$$ for traction in whichever key social influencer demographic will offer the best stat for their quarterly internal innovation keynote presentation.
If it inspires you, wear it like a badge of honour rather than hiding your sources pretending you’re a fucking maverick. Real originals (I’ve found) have enough confidence in their work to fess up to sharing where it came from.
@Travis perhaps the best part of that Turley interview is how he ends it with the statement that all this posturing is a collective subconscious mating ritual