In 2017, creative agency Outré Creative (London/New York) worked on the re-branding of Northern Gas Networks. The website, the corporate magazine Inspire, and all other identity materials, including the exhibition graphics for trade fairs, use JAF Domus. The logo, which stays unchanged from the previous identity, is set in FF Dax.
We took a fresh look at pretty much everything to do with the brand, strengthened the core colours and introduced new lighter shades for contrast. All while making sure our designs lived up to strict accessibility standards.
Then, we developed a set of distinctive and ownable brand devices, including the ‘pipework’ illustration style to tie everything back into NGN’s core services. And from lanyards to a full library of documents, letters, and brochures, we rewrote and redesigned nearly every piece of collateral out there.