Vintage magazine ad for Breast O’Chicken Tuna, 1967, with a recipe for Tropical Tuna Salad, published in Woman’s Day, June 1967, Vol.13 No.9.
The headline typeface is an obliqued version of Neptun, originally released by the Aktiengesellschaft für Schriftgießerei und Maschinenbau in Offenbach/Main in 1900. Its German roots show in the asymmetrical W with closed right counter and the T with curved stem—two features that can be found back in blackletter typefaces, see e.g. Alte Schwabacher. Chances are that this is Photo-Lettering’s film adaptation, which appeared in Vol. 2 of their Alphabet Thesaurus from 1965 as “Xenotype 3471”.