Au Bon Pain logo / branding Contributed by Nick Sherman on Sep 6th, 2012. Source: http://www.dineoncampus.com License: All Rights Reserved. Source: https://www.facebook.com License: All Rights Reserved. Source: http://www.pegasusnews.com License: All Rights Reserved. Source: http://3six0.com License: All Rights Reserved. Source: http://fitnessgurunyc.com License: All Rights Reserved. Source: http://www.unionstationdc.com License: All Rights Reserved. Typefaces Formats Branding/Identity (3955) Topics Food/Beverage (1636) Tagged withcafés (66)coffee (69)chains (31)fast food (64)typeface plus color equals brand (42)long-time use (73)iconic uses (73) In Sets 3 Comments on “Au Bon Pain logo / branding” Hirako says: Oct 28th, 2015 1:34 pm This is incorrect, the logo in use here is much closer to Braggadocio. With wider whitestrokes, taller characters and with a rounding added to certain edges to cicrle-shape them. Florian Hardwig says: Oct 28th, 2015 3:40 pm No, this positively is Futura Black. Please see this comparison with Braggadocio. Note that there are several versions of Futura Black, with different details. Hirako says: Nov 16th, 2015 11:03 am Good point Florian. My bad :) Post a comment Name Email – will not be published Website Your response Submit Comment More Futura Black in use Vibrations by The Three Sounds1966Reid MilesContributed by Stephen Coles “The red eye” advertisementsc. 1968Contributed by Matthijs Sluiter The Print Shop1984Brøderbund SoftwareDavid BalsamMartin KahnContributed by Stephen Coles Sponsor More in Food/Beverage Tomates de FrancePhoto(s) by Frank Grießhammer on Flickr. Wonka Nerdsc. 2000Contributed by Gareth Hague Staff Pick Loretta’s New OrleansunknownContributed by Florian Hardwig Staff Pick La Revolución – Mexicà per emportar2016Carlos BermudezJavier ArizuGuillem Casasús XercavinsContributed by Gareth Hague Staff Pick More in Branding/Identity Typographics 2016 website2015Nick ShermanMark RossiContributed by Connor Davenport Staff Pick Epicure2016Hint CreativeContributed by Analisa Estrada Staff Pick Northcote Social Club2016The Company You KeepContributed by Gareth Hague Weber Industries2017PolytechnicBenedict de SilvaContributed by Polytechnic More Fonts In Use De Renildis Handpers 1957–19871987Karel F. TreebusContributed by Matthijs Sluiter Staff Pick Big Plans exhibition design2013Jessica SvendsenJulia NovitchContributed by Nick Sherman Staff Pick Yearbook of Type 32018Slanted PublishersJulia KahlLars HarmsenContributed by Revolver Type Foundry Staff Pick University of Oregon, Visiting Artist Lecture Seriesc. 2018FISKContributed by Lucas Descroix Staff Pick
3 Comments on “Au Bon Pain logo / branding”
This is incorrect, the logo in use here is much closer to Braggadocio.
With wider whitestrokes, taller characters and with a rounding added to certain edges to cicrle-shape them.
No, this positively is Futura Black. Please see this comparison with Braggadocio. Note that there are several versions of Futura Black, with different details.
Good point Florian. My bad :)