Au Bon Pain logo / branding Contributed by Nick Sherman on Sep 6th, 2012. Source: www.dineoncampus.com License: All Rights Reserved. Source: www.facebook.com License: All Rights Reserved. Source: www.pegasusnews.com License: All Rights Reserved. Source: 3six0.com License: All Rights Reserved. Source: fitnessgurunyc.com License: All Rights Reserved. Source: www.unionstationdc.com License: All Rights Reserved. Typefaces Formats Branding/Identity (6561) Topics Food/Beverage (2530) Tagged withcafés (120)coffee (115)chains (49)fast food (98)typeface plus color equals brand (48)long-time use (118)iconic uses (104) 3 Comments on “Au Bon Pain logo / branding” Hirako says: Oct 28th, 2015 1:34 pm This is incorrect, the logo in use here is much closer to Braggadocio. With wider whitestrokes, taller characters and with a rounding added to certain edges to cicrle-shape them. Florian Hardwig says: Oct 28th, 2015 3:40 pm No, this positively is Futura Black. Please see this comparison with Braggadocio. Note that there are several versions of Futura Black, with different details. Hirako says: Nov 16th, 2015 11:03 am Good point Florian. My bad :) Post a comment Name Email – will not be published Website Your response Submit Comment More Futura Black in use La Septième Obsession, “James Bond” issuec. 2020Alexandre CanoContributed by Alexandre Cano Staff Pick Special Agent ’67 logo1967Contributed by Nick Sherman His Way book cover1977Contributed by Indra Kupferschmid Sponsor More in Food/Beverage Monomyth2013SawdustAndrew StellitanoDominic DaviesContributed by Jonathan Quainton Sears Fine Food ad1960unknownContributed by Stephen Coles Le Bateleur wine and vinegar2021Véronique SimonContributed by Véronique Simon National Foods Ginger and Garlic PasteunknownPhoto(s) by Joe Clark on Flickr. More in Branding/Identity The KitchenBlackletterContributed by John Rice Kair2016KmzeroContributed by Studio Kmzero SendEAT2017VoltaContributed by Volta Studio Leman Jewelry Vietnam rebranding2019M — N AssociatesDuy — NContributed by Michel André More Fonts In Use Put Some Kraut in Your Lifec. 1975unknownContributed by Florian Hardwig Staff Pick Julie Covington – “Don’t Cry For Me Argentina” / “Rainbow High” single cover1976Contributed by Garrison Martin Staff Pick Nouvelles Urbanités2020Bureau 205Contributed by 205TF Staff Pick Briefing for a Descent into Hell by Doris Lessing (Alfred A. Knopf first edition)1971John GerbinoContributed by Patrick Concannon Staff Pick
3 Comments on “Au Bon Pain logo / branding”
This is incorrect, the logo in use here is much closer to Braggadocio.
With wider whitestrokes, taller characters and with a rounding added to certain edges to cicrle-shape them.
No, this positively is Futura Black. Please see this comparison with Braggadocio. Note that there are several versions of Futura Black, with different details.
Good point Florian. My bad :)