Au Bon Pain logo / branding Contributed by Nick Sherman on Sep 6th, 2012. Source: www.dineoncampus.com License: All Rights Reserved. Source: www.facebook.com License: All Rights Reserved. Source: www.pegasusnews.com License: All Rights Reserved. Source: 3six0.com License: All Rights Reserved. Source: fitnessgurunyc.com License: All Rights Reserved. Source: www.unionstationdc.com License: All Rights Reserved. Typefaces Formats Branding/Identity (6083) Topics Food/Beverage (2385) Tagged withcafés (114)coffee (107)chains (47)fast food (91)typeface plus color equals brand (48)long-time use (112)iconic uses (104) 3 Comments on “Au Bon Pain logo / branding” Hirako says: Oct 28th, 2015 1:34 pm This is incorrect, the logo in use here is much closer to Braggadocio. With wider whitestrokes, taller characters and with a rounding added to certain edges to cicrle-shape them. Florian Hardwig says: Oct 28th, 2015 3:40 pm No, this positively is Futura Black. Please see this comparison with Braggadocio. Note that there are several versions of Futura Black, with different details. Hirako says: Nov 16th, 2015 11:03 am Good point Florian. My bad :) Post a comment Name Email – will not be published Website Your response Submit Comment More Futura Black in use Guía Domingo: Tacos CDMX2022Rik BrachoContributed by Eliott Grunewald Staff Pick Pulp magazine2017Simon EstersonHolly CatfordContributed by CAST Staff Pick Grand Prix (1966) German movie poster1967unknownContributed by Florian Hardwig Sponsor More in Food/Beverage Istanbul. Recipes from the Heart of Turkey by Rebecca Seal2013Clare SkeatsContributed by Florian Hardwig Anchoa magazine2023Max WilsonContributed by Max Wilson Staff Pick Vallformosa 0,0%c. 2021Mario Eskenazi StudioGabriela EskenaziContributed by F37® Kozlik’s Mustard Powder2013Joel DerksenContributed by Joel Derksen More in Branding/Identity The Printing House identity2013PentagramContributed by Nick Sherman Staff Pick LB Plantesc. 2023Huz & BosshardContributed by Pierre Pané-Farré Staff Pick COTTA Building Reality2017Senyor EstudiContributed by Lluís Serra Dickson’s Farmstand2016Mother DesignJaime CartagenaContributed by Gareth Hague Staff Pick More Fonts In Use Civilia. The End of Sub Urban Man1971unknownContributed by Florian Hardwig Staff Pick “The Cocaine Wars”, Rolling Stone, 20 Sep 19791979Doug TaylorContributed by Florian Hardwig Staff Pick Art Reoriented2019Eps51Contributed by Marcus Bpunkt Staff Pick The Dog Wellness Centre2018Studio WorkContributed by STUDIO WORK Staff Pick
3 Comments on “Au Bon Pain logo / branding”
This is incorrect, the logo in use here is much closer to Braggadocio.
With wider whitestrokes, taller characters and with a rounding added to certain edges to cicrle-shape them.
No, this positively is Futura Black. Please see this comparison with Braggadocio. Note that there are several versions of Futura Black, with different details.
Good point Florian. My bad :)