Au Bon Pain logo / branding Contributed by Nick Sherman on Sep 6th, 2012. Source: www.dineoncampus.com License: All Rights Reserved. Source: www.facebook.com License: All Rights Reserved. Source: www.pegasusnews.com License: All Rights Reserved. Source: 3six0.com License: All Rights Reserved. Source: fitnessgurunyc.com License: All Rights Reserved. Source: www.unionstationdc.com License: All Rights Reserved. Typefaces Formats Branding/Identity (4908) Topics Food/Beverage (2014) Tagged withcafés (97)coffee (83)chains (38)fast food (78)typeface plus color equals brand (44)long-time use (92)iconic uses (90) In Sets 3 Comments on “Au Bon Pain logo / branding” Hirako says: Oct 28th, 2015 1:34 pm This is incorrect, the logo in use here is much closer to Braggadocio. With wider whitestrokes, taller characters and with a rounding added to certain edges to cicrle-shape them. Florian Hardwig says: Oct 28th, 2015 3:40 pm No, this positively is Futura Black. Please see this comparison with Braggadocio. Note that there are several versions of Futura Black, with different details. Hirako says: Nov 16th, 2015 11:03 am Good point Florian. My bad :) Post a comment Name Email – will not be published Website Your response Submit Comment More Futura Black in use Frank (2013–14) titles2013The ChaseTamara ConboyContributed by Stephen Coles Staff Pick Pulp magazine2017Simon EstersonHolly CatfordContributed by CAST Staff Pick Mid-century perpetual desk calendarc. 1970unknownContributed by Stephen Coles Staff Pick Sponsor More in Food/Beverage Dada Nights flyers, January/February 2022c. 2022Dum Dum StudioContributed by Mario Julian Gutierrez Café Flor at Schiphol Airport2020Creneau InternationalKarolien PaulyContributed by Rodrigo Saiani Grand Cuisine2019LargeContributed by Formagari Mathias Dahlgren Edition2016Essen InternationalContributed by EssenInternational More in Branding/Identity “Defender of the arts” – RISD Public Safety cars2014RISD Media GroupContributed by Florian Hardwig Staff Pick Oxmacher business cardContributed by Font Bureau Le mois du Film documentaire 20132013Julien LelièvreContributed by Florian Hardwig Staff Pick Soak & Sleep identity2022unknownContributed by F37 Foundry More Fonts In Use The Curatorial Conundrum2016Contributed by Florian Hardwig Staff Pick Doe Maar – Skunk album art1981Contributed by Nick Sherman Staff Pick Lille Bräuc. 2015Max KühlFlorian ScheskeContributed by Grilli Type Staff Pick The World of the Past by Jacquetta Hawkes (Thames and Hudson)1963Contributed by Florian Hardwig Staff Pick
3 Comments on “Au Bon Pain logo / branding”
This is incorrect, the logo in use here is much closer to Braggadocio.
With wider whitestrokes, taller characters and with a rounding added to certain edges to cicrle-shape them.
No, this positively is Futura Black. Please see this comparison with Braggadocio. Note that there are several versions of Futura Black, with different details.
Good point Florian. My bad :)