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The Franchiser by Stanley Elkin

Contributed by Ian Lanius on Mar 17th, 2018. Artwork published in .
    The Franchiser by Stanley Elkin
    Photo: Ian Lanius. License: All Rights Reserved.

    Hmm…what font should we use for this frankfurter?

    Typefaces

    • Frankfurter
    • Village & Orbit
    • Bronstein Bold
    • Corporate
    • Helvetica

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    4 Comments on “The Franchiser by Stanley Elkin”

    1. The book jacket was designed by Lawrence Ratzkin. The interior (not pictured here) is by Marion Hess.

      “STANLEY” uses the Orbit variant with filled-in bottom apertures, and “the” appears to be in Bronstein Bold, a film typeface that is very similar to PLINC’s Cooper Nouveau Swash Bold and Letraset’s Lazybones. “A Novel” obviously references the Mobil logo as designed by Chermayeff & Geismar in 1963. I wonder whether “Elkin” is based on a typeface, too.

    2. I love this cover. Great find, Ian!

      I do think I’ve seen that Elkin face before. I’ll check my phototype catalogs.

    3. “Elkin” seems to be set in Corporate.

    4. Outstanding, getsuren! Added.

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