Abaco is a savings and credit cooperative, leader in the Peruvian market. It was founded in 1981, initially for a Nikkei community settled in Peru. That’s why Abaco’s roots stretch back to the Japanese immigration to Peru in 1899. The company strengthened an old Japanese tradition called “Tanomoshi”, a kind of association that promotes savings and generates credits on a rotating and communal basis. Abaco conceived a new final concept based on cooperativism, community values and trust. In order to make the firm more attractive,
Brandlab organized and revitalized each graphic element of the brand. A new logotype, simpler and more functional, capable of being reproduced on different formats where the brand lives, was generated. Their corporative colors were modified and some others took the main place: ‘green pine’, the worldwide cooperative’s iconic color and cyan to create a contrast of contemporaneous fresh color.