An independent archive of typography.

Korott toothpaste

Contributed by Indra Kupferschmid on Sep 10th, 2012. Artwork published in .
Korott toothpaste 1
Source: Lavernia & Cienfuegos. License: All Rights Reserved.

Studio Lavernia & Cienfuegos writes:

One of the design objectives was to comunicate the idea of an efficient , detailed dental care range, thought to solve real problems and, at the same time, different from the most important brands offering a similar image of quality. We have used a typographic solution, which is very functional because it can be read easily and comunicates clearly the utility of the toothpaste. The overlapping of the letters and their transparencies provide the necessary graphic richness to personalize the range, to show the quality of the products and to suggest the care for details which they have been produced with.

The font in use is Neue Helvetica Extra Black Condensed.

Korott toothpaste 2
License: All Rights Reserved.


  • Helvetica Condensed




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