Since it began broadcasting in 1990, Antena 3 has been one of the main private television channels in Spain. In may 2017, its corporate image was redesigned by the Image and Creativity Department of Atresmedia (the communication group to which it belongs). The redesign includes a new logo and an update of the graphic language, in collabaoration with Gédéon.
The logo is set in Latinotype’s Isidora. According to the design team, it “gives the brand a more relaxed and direct character, with a sympathetic nod in the curves of the serifs.”