5 Comments on “New eBay Logo”
I am curious about the 'eBay’ versus 'ebay’ situation. I find that to be a fairly recognizable inconsistancy they would want to correct? Similar to when Walmart removed the hyphen from their name with a rebrand. Any thoughts on that?
It’s amazing ebay doesnt have a graphic designer that can properly mock a logo onto a phone or iPad screen.
From an ex-ebay employee friend of mine:
You want to know the complete [expletive deleted] backstory behind it? They hired some outside design firm to do a full redesign (which was a back-handed passive agressive [expletive deleted] move of the first order anyway, but that’s another story) and the firm wasn’t even designing the logo. They just did some comps for the layout and set that logo in as a placeholder. Some asshat idiot in a suit at the SrVP or higher level saw it and said, “THAT’S PERFECT, I DON’T NEED TO SEE ANYTHING ELSE” and here it is.
Certainly disappointing for a brand as big as ebay to settle for this level of design. As Brand New points out, its not bad, its technically sound, but its also not good. Somehow even the menagerie of colors can’t keep this from being boring.
I really like the new ebay logo, but I don’t get why they didn’t change their name sitewide to fit the new logo (eBay vs ebay). Personally I prefer the lower case version.. but I’m just a lazy guy :)
I don’t believe it. Was this posted somewhere?