Speedo logo and magazine ad (1990s) Contributed by Andrew Lohin on May 3rd, 2018. Artwork published in circa 1996. Source: https://www.flickr.com Logo Loco (edited). License: All Rights Reserved. Speedo sticker (no date) In the 1990s, the logo of Australian swimwear brand Speedo used tightly spaced caps from Baker Signet. (Yes, that’s the same typeface as used in the old LDS Church logo.) It later made way for an all-lowercase wordmark with boxy oblique sans serif letterforms, while the boomerang was maintained. Source: https://www.reddit.com License: All Rights Reserved. 1996 US print ad: “Speedo. The Dreams That Winners Are Made Of.” Typefaces Formats Advertising (994) Branding/Identity (3144) Topics Fashion/Apparel (625) Designers/Agencies unknown (1209) Tagged withSpeedo (1)logos (1559)magazine ads (114)1990s (119)swimwear (5)red white and blue (137) Artwork location Australia (254) United States (4249) In Sets SPEEDO (Lars Ott) (3) July2 (Artemiy Andreev) (15) Bror August (Benjamin Barron) (46) Post a comment Name Email – will not be published Website Your response Submit Comment More Baskerville in use Handbags: The Making of a Museum2012Charlie Smith DesignContributed by michelle_noel Vetementsc. 2016VetementsContributed by Andreas Kofler Mercè Rodoreda, Mirror of Languages Exhibition Catalogue2009Astrid Stavro StudioContributed by Tânia Raposo Staff Pick Sponsor More in Fashion/Apparel Capitol Couture2013Contributed by Florian Hardwig Fiorucci Archivio website2017FiorucciContributed by Gareth Hague Friseur, Henriettenstraße, Brandenburg an der Havelc. 1980unknownPhoto(s) by “Kunst am Bau / DDR” on Flickr. Gloria Design Magazine2012Riku KoskeloTimo TervojaContributed by Stephen Coles More in Branding/Identity Berlin Summer University of the Artsc. 2018Kristin KrauseContributed by Swiss Typefaces Awwwards Web Design Conference Tokyo 20202019Shiftbrain Inc.Arisa MiyasakaRyohei KamadaContributed by XYZ Type Staff Pick Yeast 172018Matteo Di IorioContributed by David Jonathan Ross Staff Pick MSDS Brand Strategy and DesignContributed by Webtype More Fonts In Use Berliner Biere / Berliner WeißePhoto(s) by Florian Hardwig on Flickr. Staff Pick The Public Theater logo evolution1994PentagramPaula ScherContributed by Stephen Coles Staff Pick “Purple Haze All In My Eyes”2018Paul TuortoContributed by Florian Hardwig Staff Pick Chalk Gyms2012Steve HaslipContributed by Nick Sherman Staff Pick