Promotional poster for Roughmen, a creative talent agency in Amsterdam. The illustrations are by local artist Emanuel Wiemans, depicting a range of professionals from the field of graphic arts in (inter)action.
The names of the various roles are shown as boxed labels below the images. They are set in Ed Roman, with the words broken up into syllables. This look – a combination of irregular, didactic spacing and red seriffed letters – is probably a reference to the leesplankje van Hoogeveen. Introduced in 1896, this board with images and corresponding words was used over several decades for teaching Dutch children how to read. Ed Roman was designed by Ken Barber together with Ed Benguiat. House Industries issued the animated roman in 2004 as part of the Ed Benguiat Font Collection.