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Roughmen promo poster

Contributed by Florian Hardwig on Oct 18th, 2020. Artwork published in .
    Roughmen promo poster
    Source: Emanuel Wiemans. License: All Rights Reserved.

    Promotional poster for Roughmen, a creative talent agency in Amsterdam. The illustrations are by local artist Emanuel Wiemans, depicting a range of professionals from the field of graphic arts in (inter)action.

    The names of the various roles are shown as boxed labels below the images. They are set in Ed Roman, with the words broken up into syllables. This look – a combination of irregular, didactic spacing and red seriffed letters – is probably a reference to the leesplankje van Hoogeveen. Introduced in 1896, this board with images and corresponding words was used over several decades for teaching Dutch children how to read. Ed Roman was designed by Ken Barber together with Ed Benguiat. House Industries issued the animated roman in 2004 as part of the Ed Benguiat Font Collection.

    The slogan “Professionals van nu met het vakmanschap van toen” (“Professionals from today with the craftsmanship of the past”) uses Krul. This script typeface by Ramiro Espinoza is based on the iconic curly lettering found on the windows of many of Amsterdam’s traditional brown bars. Krul was released by ReType in 2012.

    The poster was printed in a limited edition of 400 pieces.

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