JUFA Hotels uses Omnes as the typographic backbone of their identity. Austrian agency EnGarde built a lighthearted, human-centered brand by combining warm colors with informal illustration and natural photography, and selected Omnes as the congenial font to go with it. The typeface family serves the international hotel group across all media. Omnes appears in printed matter as well as on the website. The rounded sans serif by Darden Studio also helps to reinforce the brand on wayfinding signs, door hangers, and in room decoration.