Master Thesis of Spaces & Communication at HEAD-Genève 2016, conveived and designed by Lisa H. Moura and supervised by Alexandra Midal.
“What is it that makes us feel that we belong to a certain place?” This question introduces the analysis of the ways design can influence, create and reinforce feelings of self or collective identity. Droid Serif, being a typeface with a classic feeling, but a bold voice, suits the subject perfectly, as it shows both the 'dreamy’ aspect of the moon, as well as its undeniable force in the collective imagination.