Source: http://lubalin100.comImage: The Herb Lubalin Study Center. License: All Rights Reserved.
Aaron Burns, best known for founding ITC, was first a practicing designer, creating collateral for industry firms like the Composing Room and the Issac Goldmann Company. He was a big fan of ATF’s gothics (News GothicExtra Condensed and Lightline) and Latin Wide. The IG logo appears to be based on Umbra (a shadow version of Tempo). These ads, including process sketches, were published as part of the Lubalin 100 celebration.
Image: The Herb Lubalin Study Center. License: All Rights Reserved.
License: All Rights Reserved.
License: All Rights Reserved.
Image: The Herb Lubalin Study Center. License: All Rights Reserved.
Source: http://lubalin100.comImage: The Herb Lubalin Study Center. License: All Rights Reserved.