Apple Advertising of the 1970s–80s
1 Comment on “Apple Advertising of the 1970s–80s”
The first “Apple Garamond” was indeed an algorithmically-condensed version of ITC Garamond. It was done by Adobe, had only one weight, and was named ITC Garamond Narrow. Apple later worked with Bitstream to get the Apple Garamond family drawn (resulting in better weighting & contrast than the algorithmic version).