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Scandinavian Traveler magazine

Contributed by R-Typography on Jun 7th, 2018. Artwork published in
February 2017
.
Scandinavian Traveler magazine 1
License: All Rights Reserved.

Scandinavian Traveler is the in-flight magazine of Scandinavian Airlines (SAS) that replaced the former Scanorama in-flight magazine.

As Stefan Hedelius, Vice President, Brand and Marketing, SAS explains: “You want to do this to create an interest with the in-flight magazine to encourage travel. We produce a lifestyle and travel magazine, with interesting content. Most stories are connected to travel but not all. We include tech, fashion, design and also travel.”

Currently ST uses Grifo (R-typography) for the headlines and Lyon (Commercial Type) and Founders Grotesk (Klim) for the body copy and leads.

Scandinavian Traveler magazine 2
License: All Rights Reserved.
Scandinavian Traveler magazine 3
License: All Rights Reserved.
Scandinavian Traveler magazine 4
License: All Rights Reserved.
Scandinavian Traveler magazine 5
License: All Rights Reserved.
Scandinavian Traveler magazine 6
License: All Rights Reserved.
Scandinavian Traveler magazine 7
License: All Rights Reserved.
Scandinavian Traveler magazine 8
License: All Rights Reserved.

Typefaces

  • Grifo
  • Lyon
  • Founders Grotesk

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