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Good & Proper Tea

Contributed by Studio Thomas on Jun 25th, 2018. Artwork published in
circa January 2017
.
    Good & Proper Tea 1
    Source: www.studiothomas.co.uk License: All Rights Reserved.

    Good & Proper are perfectionists when it comes to tea, every part of their process focusses on making the perfect cup. What they needed was a brand and design structure that shared this same attention to detail and a visual look and feel that could take them from London boutique, to nationwide supermarket shelf.

    There were fundamental design issues to address as a part of the development. Re-drawing the logo versions, the typographic approach, graphic assets and how everything works together in a consistent way.

    The identity uses GT Eesti Text as its primary typeface, a sans-serif typeface designed by Reto Moser. The typeface was published through Grilli Type in 2016. The “Good & Proper” logo is custom.

    Good & Proper Tea 2
    Source: www.studiothomas.co.uk License: All Rights Reserved.
    Good & Proper Tea 3
    Source: www.studiothomas.co.uk License: All Rights Reserved.
    Good & Proper Tea 4
    Source: www.studiothomas.co.uk License: All Rights Reserved.
    Good & Proper Tea 5
    Source: www.studiothomas.co.uk License: All Rights Reserved.
    Good & Proper Tea 6
    Source: www.studiothomas.co.uk License: All Rights Reserved.
    Good & Proper Tea 7
    Source: www.studiothomas.co.uk License: All Rights Reserved.
    Good & Proper Tea 8
    Source: www.studiothomas.co.uk License: All Rights Reserved.
    Good & Proper Tea 9
    Source: www.studiothomas.co.uk License: All Rights Reserved.

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    • GT Eesti Text

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