In the run-up to Malaysia’s 14th General Election in 2018, Malaysians felt pressured by the ruling government, they were in dire need of a change, they needed a new direction, they needed a new Malaysia. How do we express our voice? Easy! Through typography.
Designing it was an easy task, it was a clear plan, it had to be chic with a strong statement, it had to be in Bebasand Didot.
The packaging was part of the statement, interconnected in spirit. A simple label, “Challenge Accepted” in Bebas, accompanied by Georgia.
Minimal. Absolutely in love with the end product. We did it!