Fictional designs for an exhibition (see the full project at Behance). For longer than we can remember, humanity is trying to reach the sky. Skyscrapers are the most complex architectural objects. Design of the buildings is the main engineering problem, but it has found many solutions in the modern world. The purpose of the exhibition is to show people the achievements of architects in this difficult job and tell about how humanity has passed long way to the sky.
The metaphor of the brand is the height inherent in all skyscrapers. It is reflected in the “floors”, supplemented by growing letters. FF DINwas used in the identity because of “industrial” design of the font.