An independent archive of typography.
to participate.

Topics

Formats

Typefaces

Bauhaus & Co. in La Rochelle

Contributed by Pierre Brossard on Jul 14th, 2018. Artwork published in
July 2018
.
    Fromagerie L’Épicurium offers cheese and wine. The type on the shop window is ITC Bauhaus.
    Photo: Pierre Brossard. License: All Rights Reserved.

    Fromagerie L’Épicurium offers cheese and wine. The type on the shop window is ITC Bauhaus.

    This series of window lettering snapshots in La Rochelle, France, is focused solely on the Bauhaus-inspired geometric sans serifs from the late 1960s and 1970s. (See True Type of the Bauhaus for typefaces that were actually used at the Bauhaus.)

    I had this idea after seeing two neighboring signs: one about podiatry and the other about a beauty salon. What interested me was to see the various uses of that genre. In these examples, only two colours are used: white and blue. When the colour is white, the font is combined with a dark background and the sign is about something that deals with food. When the colour is blue, the background is white and the sign is about something that deals with health (podiatry, beauty salon and water recycling).

    Fromagerie L’Épicurium offers cheese and wine. The type on the shop window is ITC Bauhaus.
    Photo: Pierre Brossard. License: Public Domain.

    Institut de beauté, a beauty salon, in blue Pump Bold.

    Fromagerie L’Épicurium offers cheese and wine. The type on the shop window is ITC Bauhaus.
    Photo: Pierre Brossard. License: All Rights Reserved.

    Blue ITC Bauhaus (1975) for orthopedy, orthoses, podiatry.

    Fromagerie L’Épicurium offers cheese and wine. The type on the shop window is ITC Bauhaus.
    Photo: Pierre Brossard. License: All Rights Reserved.

    Established in 1973, Saint Dizier Environnement is a major player in the French rainwater treatment industry. Their logo is in Pump Bold (1970).

    Fromagerie L’Épicurium offers cheese and wine. The type on the shop window is ITC Bauhaus.
    Photo: Pierre Brossard. License: All Rights Reserved.

    The sign for the Moonshake Bar is in white lowercase letters from Blippo Black (1969).

    Fromagerie L’Épicurium offers cheese and wine. The type on the shop window is ITC Bauhaus.
    Photo: Pierre Brossard. License: All Rights Reserved.

    The logo of the 49 Poz’ K’ Sandwicherie is another example for Blippo Black.

    Typefaces

    • ITC Bauhaus
    • Pump
    • Blippo

    Formats

    Topics

    Designers/Agencies

    Artwork location

    Post a comment