The WashU Medical School approached me and illustrator Kevin Schneider to redesign their Research Study Participants campaign. The goal was to create tabling materials and an overall brand that would encourage St. Louis citizens of all types to sign up for the program.
The Center for Community Health Partnership and Research (CCHPR) at Washington University tables at various public gathering places throughout St. Louis such as YMCAs, libraries, and schools. Their goal is to educate the community about the power of medical research studies to improve lives and encourage citizens to participate themselves.
Their REACH program (Research Engagement to Advance Community Health) targets people of all ages, races, and socioeconomic standings. It is extremely important that medical research is as inclusive as possible as illnesses can affect races differently.
We had to not only update the tabling materials’ look, but also their messaging. Their current materials were confusing, long-winded, and had complicated vocabulary that would not be approachable to potential participants who were younger or less educated. This meant not only rewriting the bulk of their copy, but also reformatting the entire booth system. They had lots of handouts, magnets, and posters, but none seemed related to each other and it was not clear how a reader could get involved.