Byte Bars is a brand of delish snacks from Denver, Colorado. The identity conceived by Cast Iron Design is based on mouth and tongue illustrations, a vibrant color palette, and the Cheee typeface by James Edmondson. Cast Iron Design writes:
Competing in a saturated snack bar market, we developed a strategy for Byte Bars that subverts stereotypical “crunchy granola” aesthetics. Cheee by Oh no Type Co. was used for all of the brand’s wordmarks and featured prominently on the packaging—lending the brand a youthful irreverence. Hobeaux—also created by James T. Edmondson—was used as a display face to support the brands’ illustrative logos. Anchor by Process Type fits right in with its round letterforms. The condensed nature of Anchor also helped with the challenges of designing a small package.
Representing a cross-generational, free-spirited vibe, the shapes of the type and icons are influenced by the groovy 1960s and the vivid color palette is drawn from the electric poppiness of the 80s and early 90s.