Agnes Lloyd-Platt is a fashion/beauty photographer and filmmaker based in London. Taking predominantly pastel photos of people and objects, she has created a stylistic vision through her use of colour and accompanying ideology. Her work is characterised by colour, optimism and a graphic sensibility.
Using Lloyd-Platt’s singular style as a touchpoint, we developed a website built solely around ‘colour and optimism’ – exhibiting the colour in her work as well as injecting optimism into a field that often takes itself too seriously.
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The logotype is custom drawn. For those readers looking for something similar, see Chesterfield (g) and Narziss Drops (e).