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Action Replayy (2010) movie posters

Contributed by Florian Hardwig on Aug 11th, 2018. Artwork published in .
Action Replayy (2010) movie posters 3
Source: www.imdb.com License: All Rights Reserved.

Posters for Action Replayy, an Indian romantic comedy film involving time travel, directed by Vipul Shah and starring Akshay Kumar and Aishwarya Rai. I haven’t seen this film, but judging from the reviews quoted on Wikipedia, it’s not exactly a must-see.

The typographic choices are more interesting: The logo uses Tutti Paffuti NF, a digital interpretation of Stymie Black Italic (in or before 1973), which in turn appears to be a copy of Dave West’s Behemoth Italic Swash (Photo-Lettering, c. 1967). The version by Nick Curtis (2007) adds diacritics and ligatures, but doesn’t include all of the alternates of Stymie Black Italic.

“Rewind Your Life” looks a lot like one of the styles of Bauhaus Prisma/Prisma Graphic, a series of multiline variations made at Photo-Lettering in c. 1970. This style (#8159) was digitized in the early 1990s as Prisma Graphic, but seems to be no longer available. The smaller type is in Slug Single (FaceType, 2009), the bold solid style of a font system actually intended for bicolor layering.

Action Replayy (2010) movie posters 5
Source: www.flickr.com nsbollywood. License: All Rights Reserved.
Action Replayy (2010) movie posters 4
Source: www.imdb.com License: All Rights Reserved.
Action Replayy (2010) movie posters 7
Source: www.flickr.com nsbollywood. License: All Rights Reserved.

Action Replayy (2010) movie posters 2
Source: www.imdb.com License: All Rights Reserved.
Action Replayy (2010) movie posters 1
Source: www.imdb.com License: All Rights Reserved.
Action Replayy (2010) movie posters 6
Source: www.flickr.com nsbollywood. License: All Rights Reserved.

Action Replayy (2010) movie posters 8
Source: www.flickr.com nsbollywood. License: All Rights Reserved.

Typefaces

  • Tutti Paffuti NF
  • Bauhaus Prisma & Prisma Bauhaus
  • Slug

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