In Praise of the Messed Up Mind is an experimental project unleashed by the beautiful writing of Molly Prentiss in her article on Electric Literature: “In Praise of the Messed Up Mind: Synesthesia, Substances, and the World Anew and Askew”. Her text revolves around ‘synesthesia’, this weirdly fascinating perceptual phenomenon that links one sensory pathway to another. This means that stimulating one’s senses will trigger another sense. Synesthesia, as described by my synesthetic friends (lucky them!) sounds like virtual reality sans goggles. I was mildly obsessed with it – just like Prentiss.
For this design, I looked in to how I could be both expressive and clear in terms of representing information and thematic elements with my choice of type, layout and color. Titles and major pull quotes rely heavily on the variety of widths from the Druk typeface family. Body text was typeset in Lyon for clarity and a sense of conversational intimacy stemmed from its calligraphic roots. Aktiv Grotesk was used to highlight phrases within the body text.