The green-on-white bag (reverse side of the above?) is not as successful. Baskerville’s fine lines are lost in the ink bleed.
These are Habitat bags of unknown vintage from the collection of To Have and To Hold. The table-and-chairs version of the Habitat logo was designed by Alan McDougall, according to his comment at Creative Review. The heart mark (below), released in 2002, was created by Graphic Thought Facility. But I don’t know who enshrined Baskerville in the original logotype back in 1964. Was it Terence Conran himself?