Rightship
RightShip is the world’s leading maritime risk management and environmental assessment organisation. It provides ship vetting services to help companies chartering ships make an informed decision on a particular vessel’s safety, risk factors and environmental performance.
Self-titled worked on an evolved brand identity single-mindedly that reinforces RightShip’s driving commitment to safety through both a forward focussed arrow and signature orange – a colour synonymous with maritime safety.
The new identity has been rolled out across a broad scope of materials including printed literature, digital and print advertising, animation and completely redesigned website.
The font in use is Simplon Norm from the Simplon collection, available at Swiss Typefaces.
