Weber Industries are a bespoke fabrication and design consultancy who work with architects, artists, designers and private clients. Their projects range from unique objects to architectural features and public artworks. Taking a collaborative approach to design and making, they work with their clients as partners, developing projects from concept to fabrication and installation. In collaboration with Benedict de Silva, we were commissioned to design a comprehensive visual identity system, website and brand printed collateral.
The project drew on the rich visual quality of the Weber Industries workshop, referencing the colour and typographic language of the machine interface and production. Christian Schwartz’s FF Bau typeface, a contemporary interpretation of a Grotesk used extensively at the Bauhaus, inherently summons the typographic language of industrial fabrication. It is used here in combination with Colophon’s characterful and warm monospaced typeface Space Mono, which chimes with the progressive and contemporary output of the workshop.
The logo exists in a variety of iterations employing an ever-changing effect. It references the abundance of materials and prolific sense of production experienced in the workshop space, whilst functioning as a memorable mark – remaining recognisable as a ‘W’ from Weber Industries. In a digital space the logos interact as short animations, while in the workshop static cling vinyl allows the signage configuration to be revised and moved into new formations at will.
The collaboration produced a dynamic visual identity executed across the website, studio signage, printed matter and branded workwear. A resourceful editorial image bank was further commissioned and art directed to document the studio for the website and future promotional use.