“The Concrete Project” is a side project Murmure has initiated and developed in partnership with the Première Presse workshop. It enables silk-screen and gold leaf printing to be achieved on communication material made out of premium concrete.
After creating concrete business cards back in 2010, the agency wanted to take the idea one step further. Murmure and the Première Presse workshop have therefore developed a process and techniques which enables many formats to be produced. Thanks to concrete which proves ultra-resistant and remarkably delicate (between 3 and 4 mm thick), they were able to design premium concrete communication material which proves fine, elegant and features many matter details.
This project makes the first use of their custom typeface, Le Murmure. We can see that the design of the typeface slightly changed since then, notably the lowercase a which has a thinner bowl in the released version.