The Unbelievable Book is initiated, written, collected, edited, designed and published by Andrew G. Stewart, as an answer to a rhetorical question his grandmother asked him in 1990, referring to the bible: “Isn’t it just a load of old stories?”
The unbelievable book explores the connection between branding, belief and the Bible. How an ancient pledge measures up when compared to the myriad of promises and slogans that surround us today.
The brand slogans we buy into, the things that we chase, can’t escape, pursue and accrue. How would life look if we pursued a different kind of promise – an unbelievable promise?
Whether it’s a physical step, a thought or ambition, to get an answer to a particular question requires a step in the direction of the answer – obvious, perhaps.
But how do we navigate through the bombardment of messages that surround us today? How do we foster an ambition to live a lighter, simpler life of meaning and hope, purpose and ambition and perhaps even one of faith and belief? Only one way to find out… —Unbelievablebook.co.uk