FranklinTill is a global design futures agency. For their new identity, Commission was inspired by FranklinTill’s core area of expertise: colour and material.
Paired with GT America, this flexible identity system allows for different combinations of colour and material to be used for each member of the FranklinTill team.
FranklinTill’s new branding coincides with the launch of a new website, rebuilt to reflect the remit of their activity in consultancy services and editorial communications, and to share its research insights. Featuring on the upper right of each page, the FranklinTill colour block is coded to automatically change its palette as the user navigates around the site, informed by the colour proportions of the main image on each page.